Does Social Media Sell Stuff?

You bet — studies show that consumers buy the brands they follow on social media. Digiday:Daily recently reported that according to a recent Comscore report, nearly one in four Twitter users (there are 15 million active accounts) follow businesses to find special deals, promotions, or sales. The story is much the same on Facebook: A study by Chadwick Martin Bailey and iModerate Research Technologies found that people are 67 percent more likely to purchase products from brands they follow on Twitter and 51 percent more likely to do so if they follow a brand on Facebook. In fact, 53 percent of retail transactions involving Facebook directly convert from Facebook to checkout  per Efficient Frontier...